About Us
A Message from our Founders
We built Beta-U because we were living on empty.
Between school runs, board meetings, night-wakings and the realities of perimenopause, we kept hearing the same advice: try harder. But it wasn’t a willpower problem, it was biology.
When your cellular energy is depleted, life shrinks. We wanted it to expand again.
Beta-U is our answer: practical, clinician-guided NAD+ support designed for real routines. No gimmicks, no grand promises, just evidence-aware tools that help you feel present, focused and able to do the things that matter. We’re female-founded by two working mums: one raising two children, one of whom is autistic; the other a mother and grandmother navigating perimenopause. Our lives are messy, full and honest. So is our brand.
You’ll see that in how we operate: real/straight talking.
We won’t sensationalise science or sell shortcuts. We will champion small habits that compound, energy you can schedule, clarity you can count on, and recovery that respects your time.
Beta-U isn’t about chasing youth. It’s about capacity, the bandwidth to show up for your people, your work, and yourself. If that resonates, you’re our community.
With care
Kate & Patrice